Who We Are

Erik and Shannon Duffy were born and raised in Iowa, where farmers created the gold standard of pork. While not farmers themselves, they come from a farming family, dedicated to the land and hard work. Entrepreneurial fires burned in both, along with a broad set of professional skills and most importantly, a love for good, pure, clean food and making the simple things, extraordinary. In 2010 they join forces and started Tender Belly. Their business was an immediate hit – the lure of tasty bacon and other outstanding pork products was too good for chefs to pass up. Now Erik and Shannon would like to offer a taste of Tender Belly to individuals like you, our fellow pork lovers.

Why buy from us?

Because we understand that anything good takes time and commitment. Fine pork can only make its way to your table after the utmost care and devotion to the well-being of the animal. The animals live a stress-free life with plenty of open space to roam and exercise. This freedom promotes exquisite intramuscular marbling. We also understand that the choice of diet influences the taste of our pork; that is why they’re fed an all-natural 100% vegetarian diet. Dedication to all these aspects is why our pork products are the finest available and the most delicious you’ll find.