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CERTIFIED AWESOME

THE TENDER BELLY DIFFERENCE

Tender Belly Pig Icon

Certified Awesome. It’s a bold claim, so do we have the chops to prove it? You betcha... and then some.

Tender Belly was founded by two brothers from Iowa - Shannon and Erik Duffy - hog snobs, to say the least. Our approach to crafting the finest pork products possible starts with our care and commitment to the well-being of the animals and extends through every step of our process.

We believe anything good takes time, so we put excessive care into making sure things are done right. Not just because it’s the right thing to do, but because it results in the best tasting pork.

We invest in ingredients that meet the insanely high standards we set for our meats. But most importantly, we take our time. We believe that’s the one thing that sets our pork apart from the rest. Giving our hogs the time they need to mature, taking our time searching for the best ingredients we can find, allowing our bacon to dry cure for 12 days and smoking it for six hours.

That’s some serious patience and it’s the key to the finest pork that’ll ever grace your mouth.

OUR MISSION + VALUES

THE HIGHEST STANDARDS

To push the limits in everything we do and create amazing products under a brand known and respected for always being Certified Awesome.

  • If our name is on it, we put our best into it.
  • It takes a little longer and it costs a little more to be Certified Awesome, but it’s worth it.
  • People love and trust us because we strive to over-deliver on taste, quality and service.
  • We relentlessly pursue being better because we can.
Picture of a Tender Belly pig

DOING THINGS BETTER

EARTH IS IMPORTANT TO US. IT’S WHERE OUR HOGS COME FROM.

At Tender Belly, we pay serious attention to where food is raised or grown and how it’s processed. From our pork itself to the other spices and ingredients we use to create our premium products, we make sure everything is sourced with care.

We make every effort to be humane and environmentally conscious. We choose farms close to our processing plants to cut down on unnecessary transportation. We promote feed that is good for the environment, much of which comes from the same farms that raise our hogs. We ship our product in insulated, biodegradable wrapping when possible. And we’re always looking for new ways of doing things better.

PURVEYORS OF THE FINEST PORK PRODUCTS

Every animal's life is precious, so we try to sell the whole hog whenever possible, whether that's through our pork programs or by reselling to other distributors.

We know every customer’s needs are different, and we work personally with clients of all sizes, from individual restaurants to multi-store chains with a national presence, to create custom offerings just for them. If you’re interested in designing your own program, call us to chat about it.

ABOUT THE DUFFYS

Shannon and Erik grew up around hog farms in Iowa, so to say their standards for outstanding pork are high is quite the understatement. They know the good stuff, and frankly, it’s often hard to find. So they wondered: How much more would people love bacon if they knew how good it could really be? That’s when they started Tender Belly. A company devoted to sourcing the kind of bacon that makes you pause by the slice to reflect on its superior flavor and quality. Their passion for doing things better now extends to all cuts of pork, and beyond. Certified Awesome. That’s what they call it. A pursuit of excellence in everything they sell. They set their standards high. And when something doesn’t rise up to meet them, it’s not good enough. Plain and simple.

Picture of a Shannon and Erick Duffy