We believe pork has the superpower to bring you joy.
So, we craft our Tender Belly® pork the crazy hard way because to settle for anything less than the best is, well, just crazy. Right?

No Water Added

Adding water to bacon is a cheap shortcut. We never do it. We rub our pork bellies with freshly ground spices, let the tasty dry rub soak in for days, and then slow smoke 'em with real cherry wood.

NO WATER ADDED BACON =

MEATIER BACON

MORE PROTEIN

LESS SHRINK

responsibly raised heritage pork

#CrazyTasty starts with pork made from Heritage Breed Pigs raised to higher standards than most others. We only partner with sustainability-focused farmers.

heritage pigs raised:

without antibiotics ever

100% vegetarian fed

crate-free

"We're definitely not perfect, but we try to be better each and every day. We owe it to our animals, our planet, and our people."

- SHANNON DUFFY, CEO & Founder

zero
fake stuff

#CrazyTasty starts with pork made from Heritage Breed Pigs raised to higher standards than most others. We only partner with sustainability-focused farmers.