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TENACITY & GRIT

Athletes Powered by Protein

Endurance, grit, toughness, tenacity—our sponsored athletes inspire us to play hard, work our asses off and go out and do our very best, ’cause they are doing the same.

Photo of Professional Triathlete Ben Hoffman

Ben Hoffman

Professional Triathlete

Ben was first exposed to the triathalon at the University of Montana in Missoula and quickly rose to the top of the ranks at the collegiate level.

Since turning pro in 2007, Ben has become a 4-time Ironman Champion, 4-time Ironman 70.3 Champion, as well as Xterra and Rev3 Champion.

BEN’S POST-RACE PROTEIN:

Sliced Slab Tender Belly Bacon

DASH LONGE

PROFESSIONAL SKIER

Dash is a professional skier, recognized for a smooth style, penchant for big air and eagerness to travel to all corners of the globe. He was nominated for Best Male Performance of 2013 at the Powder Awards and is currently in his tenth season as a TGR athlete.

DASH WARMS UP WITH:

Tender Belly Habañero Maple Bacon

Photo of PROFESSIONAL SKIER DASH LONGE
Photo of KART RACER NOLAN PAYNE Tender Belly Pig Icon

NOLAN PAYNE

KART RACER

This 13 year old CO native has been racing competitive go-karts for 3 years. Not only does he have several outdoor IKF sanctioned podium finishes, he also holds the Unser Racing Junior & Adult record at 29.042 seconds.

Speeds over 60 Miles-Per-Hour while pulling over 3G of lateral forces take a toll on the body! “Tender Belly gives me long lasting energy, and protein to power me through the weekend races!”

Nolan won his 1st race of the Season!

NOLAN’S FAVORITE POST-RACE PROTEIN:

Sliced Slab Tender Belly Bacon

MARK CARTER

PROFESSIONAL SNOWBOARDER & RANCHER

Few men can flip calves and ride horses as gracefully as they can flip tricks and ride mountains. Raised on a Wyoming cattle ranch, Mark learned true grit from a young age and brings it to his snowboarding.

From big, sketchy lines to massive cheese wedges, Mark approaches the backcountry with an irreplaceable devil-may-care attitude that sets him apart from the herd.

ALWAYS IN MARK’S FRIDGE:

Berkshire Pork Tenderloin

Photo of PROFESSIONAL SNOWBOARDER & RANCHER MARK CARTER
Photo of PROFESSIONAL SKIER TODD LIGARE

TODD LIGARE

PROFESSIONAL SKIER

Park City native, Todd Ligare, has been skiing since he was three years old.

A self-proclaimed “wanderer,” Todd is known for his unique riding style with appearances in some of our favorite ski videos from Teton Gravity Research.

TODD CRUSHES THE MUNCHIES WITH:

Bacon of the Month Club

SEAN SWARNER

PROFESSIONAL MOUNTAIN CLIMBER

Sean, a cancer survivor, overcame a prognosis of fourteen days to live and a year-long medically induced coma to defy human limits and summit Mt. Everest with only one functioning lung. He’s the only person in history to accomplish this feat.

Now an author and speaker, Sean has been recognized as one of the 8 Most Inspirational People in the World.

SEAN BRINGS TO BASE CAMP:

Tender Belly Maple Cured Bacon

Photo of PROFESSIONAL MOUNTAIN CLIMBER SEAN SWARNER
Photo of SKY DIVER & BASE JUMPER ANDREW FRASER

ANDREW FRASER

SKY DIVER & BASE JUMPER

Andrew is a mindful yogi and highly present dude, but rarely found sitting still. With an insatiable love for all four elements and seasons, Andrew is a man in motion, carving deep powder turns mid-winter, scrambling airy Rocky Mountain knife ridges by summer, and flirting with human-powered flight when the billowing clouds are just right.

ANDREW STAYS FUELED WITH:

Berkshire Pork Tenderloin

JULIAN CARR

SKIER

Widely recognized for the biggest airs in skiing, Julian Carr has been featured in seven Warren Miller films, developing a reputation not only for big airs, but for all around skiing. He’s received a ‘Photo of the Year’ award, #3 in Reader’s Poll from Powder Magazine, won the prestigious Sickbird Award on the Freeskiing World Tour, and he holds two world records in cliff height. Julian serves as an ambassador for Protect Our Winters ( POW ), and he’s the founder of Discrete Clothing. Most recently, Julian founded a mountain running series, the Cirque Series, which is in its third season.

JULIAN'S FAVORITE TENDER BELLY TREAT:

Habanero Bacon

Photo of skier Julian Carr
Photo of Colorado High School Cycling Association Team

COLORADO HIGH SCHOOL CYCLING

CYCLING ASSOCIATION

The Colorado League was established in 2009 and is an affiliate of the National Interscholastic Cycling Association (NICA). The League is an exceptional way for high school students to develop a healthy lifestyle and explore the sport. Often League racers participate in collegiate cycling and national and international competition. Several NICA alumni athletes are now racing on professional teams, employed in the cycling industry, and becoming community leaders.

THESE KIDS LOVE:

Spiral Cut Uncured Ham

Photo of PROFESSIONAL LONG DRIVE GOLFER JOSH CASSADAY

JOSH CASSADAY

PROFESSIONAL LONG DRIVE GOLFER

With club head speeds well over 150 MPH and a career longest drive of 448 yards, Josh is ranked inside the Top 40 in the world.

ALWAYS IN THE BAG:

Tender Belly Bone in Pork Chop